It has a one touch control with a red light indicator which allowed consumers to know when the water reaches the desired temperature.
Tradeshows are the best place to reach plumbers and developers while options like hardware stores and showrooms are best for DIY and retail consumers.
This allows the brand to better serve each demographics specific needs more efficiently and effectively. Plumbers wanted a shower that was easy to put in. Does it make sense? The approach assumes plumbers will catch on because it was simply a better shower. The solution is for companies to refocus the sales team to target new customers or segment a portion of the sales force to specialize in a particular product line.
It is a good scheme to develop different merchandises based on the company nucleus engineerings for specific mark clients. Not only are consumers concerned with price but also ease of use, installation and performance. Was the product worth the investment?
What is Aqualisa Quartz value proposition to consumers? Company had longstanding direct relationship with a group of pipe fitters. The organization acknowledges the challenges it faces with products boasting technological advancements due to industry skepticism.
Who are the major rivals? The act of managing multiple brands is a thin tight rope walk that can help elevate a brand yet almost just as easily diminish it.
The Aqualisa Quartz product also delivers excellent results, which gives the plumbers increased credibility with consumers for installing a superior product with less malfunctions.
Or should he do something different altogether? A singular brand would in turn ostracize the needs of other various types of demand within the market. As part of this strategy the company could offer a series of workshops, trade, or industry shows designed solely for plumbers to showcase the Quartz features, reliability, and installation ease.
Targeting consumers directly will increase brand recognition, provide product differentiation, and in turn allow customers to make informed decisions. The major rivals include Triton. Aqualisa currently has three brands: In a market such as the shower market in the UK, there needs to be several strategies and methods of market penetration.
Sales Targeting and Cannibalization. There is some room to lower the price of the Quartz to match the profit margins on the other Aqualisa products.
The control box could now be placed in any space close to a water source and electrical outlet — even in out of sight locations. Additionally, the overall lifetime value of a single plumber could be well into the tens of thousands of euros where as the lifetime value of a consumer is a few hundred.
Quartz is a niche merchandise. Aqualisa should commit to an aggressive marketing and advertising campaign targeted towards the consumer and DIY markets respectively.Aqualisa Quartz: 'simply a better shower' - a significantly innovative product developed by Aqualisa, in terms of both cost and quality, has been facing challenges in the market since its launch four months ago.
Free Case Study Solution & Analysis | ultimedescente.com Aqualisa will need to convey the positive attributes of the new shower products and overcome the stigma associated with electronic showers from previous generations.
A strong marketing effort should target establishing the Aqualisa Quartz shower products as a viable and quality. From the case, customers and plumbers do not trust the shower with electronic system (Aqualisa Quartz included).
They will not use this type of products because they have bad experience with the electronic shower before. As the result, the development of Quartz proved Aqualisa’s brand value in marketing base aspect by delivering “cleverness” of the product and its “elegant design”.
As for finance aspect, Quartz provides higher customer value products with considerable margin which even higher than core products-Aquavalve The conventional shower can no longer fulfill the market demand.
invention and client value bringing is the market tendency since everlastingly. As the consequence. the development of Quartz proved Aqualisa’s trade name value in marketing base facet by presenting “cleverness” of the merchandise and its “elegant design”.
Aqualisa Quartz: Simply a Better Shower, Case Study Words | 11 Pages.
Introduction Aqualisa Quartz: 'simply a better shower' - a significantly innovative product developed by Aqualisa, in terms of both cost and quality, has been facing challenges in the market since its launch four months ago.Download