As part of an NHS campaign to encourage people to give blood, several brands dropped letters from their own names and marketing materials to raise awareness of the need for blood donation. This is evocative copywriting at its best.
One of my favourite pieces of copywriting, this advert from First Bank draws the reader in with a long sentence and manages to hit upon a common copywriting peeve. No trying to conquer the whole world. Try a more conversational tone.
Today I share 21 great copywriting examples from my swipe file. However, what I like most about this bus stop ad is the subheading. Innocent Drinks Good copywriters sell products, but great copywriters turn simple products into an enchanting experience. For the first time ever, this legendary New York creative illustrator and art director will reveal the secrets that have made him an internet sensation — here and only here at Sketchbook Skool.
Cool breezes off Okawa River. UK Good writing is simple, but not simplistic. So while slightly obnoxious it really does an excellent job of selling The Economist to anyone who considers themselves smart like me.
Their copy is always brimming with personality.
In contrast, persuasive copy is infectiously passionate. Known for their German reliability not fancy convertiblesVolkswagen indulge in a little bit of harmless sarcasm for the release of their Up!
They smartly mix facts and emotion—a persuasive recipe: Come back to us. Brew Dog Your voice sets you apart from the competition, and pulls your fans closer to you.
The welcoming tone of voice in this copy makes for an effective table menu. Looking for more copywriting tips? The transparent, light-hearted messaging makes the reader appreciate the effort made by the brand.
Good copy starts with understanding your customers and knowing why they choose you rather than millions of others. Why not come and see us at our showroom in Chelsea or Bath and try one for size? This is the copy from an email they sent me with the subject line, "Fun.
Use the best quality denims. It can make the difference between selling out or fading out. Offer a service that delights them. I particularly like the photo above of missing letters on a letter. The Economist Another cleverly thought out sample of copy here. If you think the brilliant copy stops at their homepage, think again.
Truthfully, pretty much nothing. And do you know who is behind all of that marketing collateral? Basecamp Good copy starts with understanding how your product or service helps your customers, as Basecamp shows: A screenshot taken from the Fred Perry website.
I dissected the copy and learned why some copy smells fishy, and why some copy enthralls. And a good last impression goes a long way to a re-subscription in the future.
A simple yet very effective piece of copywriting. Gary Waterfield started the company in with these principles which still guide us today: The unexpected swerve in the middle where they stop mid-sentence is genius. Swipe from the most famous copywriters in the world If you want to learn copywriting, these guys should be your teachers.
These are guys who have either written for the biggest brands in the world, or written books that have influenced those who have.Public domain advertising books.
Since we’re testing a model like this at Process Street, I try to keep as many emails from companies doing the same as possible. Now, if only I could remember to save them in a sensible place 🙁 The quickest place to store and organize copywriting examples is Evernote.
If so, this copywriting trick which will work like a treat. Trim the fat and serve only the meat. Sample 4: The Economist. Another cleverly thought out sample of copy here. This time for the more ‘sophisticated’ reader. What’s great about this ad is that it oozes exclusivity. 9 Awesome Examples of Copywriting Headlines (That You Can Steal!) Home» Blog» Marketing» 9 Awesome Examples of Copywriting Headlines (That You Can Steal!) They say that writing the headline is the hardest part of publishing.
A clever piece of copywriting in the form of a client testimonial from this magazine ad in an issue of The Leither. Written by designer Joe Tree, for Edinburgh accountants Cowan and Partners, this headline is a perfect example of a clever ad that knows its target audience.
[email protected] +61 (0) Home; About; Services. Web Copy; Marketing Copy; Advertising Copy; Other Copy; FAQ; Examples. Home» Blog» Marketing» 9 Awesome Examples of Copywriting Headlines (That You Can Steal!) They say that writing the headline is the hardest part of publishing.
Some people have even devised specific strategies to make it easier – ranging from fill-in-the-blank templates to waiting until the last minute to whip up something good and creative.Download