The moderator will ask the question and help frame the discussion among the participants; the moderator will also record the answers on tape.
Focus group discussions will be carried out to evaluate the various options related to Pepsi as an experiential brand. See appendix 2 for sample questionnaire.
If not, what would be the product profile they would consume? Coke, among others, continues to steal market share away from Pepsi.
The extent of the research is wide enough to ensure that the survey will give us a framework of the feelings towards the healthy feature of the PepsiCo brands. The company is betting big on creating healthy foods through its Quaker Oats, Gatorade and Tropicana divisions.
In order to figure if the respondents actually like the product or not, ambiguous questions could be asked such as if they consume Pepsi drink products, how would they rate Pepsi products as far as heath is concerned etc.
Vending machines at strategic locations in all major cities e.
In case a change is recommended, the company will also be able to infer from the results of the survey what specific features the customers Pepsi marketing research proposal in a drink about taste, flavors etc. Today in different places like schools, restaurants, movie theatres etc, there is a constant battle between Pepsi, Coke and other competitors to place their product in that place.
Identifying two new beverage segments which Pepsi can venture into and also what will be the best flavors for those segments. In the entire research procedure, the focus groups are for generating hypothesis and to test them qualitatively.
More recently, Michael Bloomberg, Mayor of New York City, is pushing for a municipal ban on the sale of super-sized sugary drinks to help mitigate the growing obesity rate. These issues are considered in the margin of error and therefore the computer will select another customer in the place of the unreachable one.
Thank you View More Presentations. To ascertain the feasibility of Pepsi as an experiential brand. The reason is because our client Pepsi is a multi product company so these methods can assist us in understanding what perceptions the customers have about the products and which is the main driver that is determining the purchase decisions.
For pilot survey a sample size of 50 each in 4 metros will be used and then for descriptive research we will survey a representative sample size of across all major cities. Are consumers engaged and reachable through social media?
Exploratory research in the form of secondary data analysis of mature and developed markets will be performed. We are able to realize if a customer has ever purchased a Pepsi drink and therefore if he or she can be included in the survey population to help Pepsi understand what the perception is among consumers of different age, gender, income and personal preferences in terms of drinks.
For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. If we seek to achieve our mission, we must consistently measure our brands perception of being healthy to target consumer markets.
Another research technique that we would use is the conjoint analysis where we would administer this technique to a smaller sample size of 20 to 30 people. Is there a specific type of drink that would look more attractive to them?
Nooyi the CEO seeks to refocus Pepsi by stating that lifestyles have changed and that their company has to modify its products. Consumption of carbonated soft drinks has steadily declined in the past decade, mainly due to alternative beverages now offered by the market health concerns in the US, primarily related to obesity problems.Related Post of Marketing research proposal pepsi mexican research paper flowers wedding buy college term papers nalanda university kent hovind dissertation v aron ra.
EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company%(15).
Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the.
We would like to know through our market research activities consumer’s answers on various parameters like taste. To identify the targeted customers’ buying pattern related to Coca Cola and Pepsi ultimedescente.comch Topic A Quantitative Study on Coca-Cola and Pepsi-cola in the Market segment of University students.5/5(1).
RESEARCH DESIGN Our exploratory research will be in following steps: Focus group discussions will be carried out to evaluate the various options related to Pepsi as an experiential brand.
Exploratory. PepsiCo marketing strategy integrates a set of elements of the PepsiCo marketing communication mix as discussed further below. InPepsiCo increased its spending on advertising and marketing as a percentage of sales by 40 basis points.
PepsiCo marketing strategy benefits from the application of creativity and strategic collaborations.Download